"Mustard Doesn't Go on Corn!" provides an entertaining, fun, straight forward, and practical approach to innovation. Using stories, examples, and worksheets the reader will easily be able to quickly embed the concepts in the book into his or her team or entire organization. The result will be that EVERY employee will be constantly sharing and implementing new ideas. By creating what the author, Richard Trombetta, calls a POP! Culture? and by following a process he calls NEWIDEA!? companies will become truly innovative and greatly improve their bottom line. The book shows how everyone is creative and that innovation is actually quite simple. By focusing on the split second an idea is shared and just eliminating common reactions such as "that wonÕt work because" or "the problem with that is" organizations will experience an 'idea explosion.'

Preview coming soon.

Rich Trombetta is a 15-year veteran of corporate America, working in various roles for such organizations as GE Capital, Fidelity Investments and Thomson Financial. In addition, he worked as a sports producer for an ABC affiliate in Providence, Rhode Island, was an NBC Page in New York City.

He is currently the President of The Innovation Company, LLC located in Acton, Massachusetts. He works with companies that want to get EVERY employee constantly sharing and implementing new ideas. His clients include Pfizer Pharmaceuticals, Genworth Financial, AIG, and CARQUEST.

Rich is involved with several non-profit organizations and even co-founded his own non-profit company, SpeakUp, Inc., which taught presentation skills to urban youths. He also serves on the Board of Directors of Generations Incorporated, a leader in uniting children and older individuals to improve literacy in public schools.

Rich holds a degree in Electrical Engineering from the University of Massachusetts at Amherst and has completed graduate work at Northeastern University. He lives in the Boston, Massachusetts area with his wife, daughter, and two cats.