By Efiong Etuk
Great Insights on Human Creativity: Transforming the Way We Live, Work, Educate, Lead, and Relate is a wake-up call to a world that is moving dangerously close to its self-destruction but, ironically, massively dissipating the very asset – human creativity – it needs for recovery and for further progress. A body of data nobody thought existed yields two breakthrough discoveries with far-reaching economic, social, and political implications. Their publication signals a turning point in the way we define ourselves and organize society, giving rise, almost inevitably, to the rewriting of very many books. Homo Creativus©, my term for the first discovery, is our quintessentially creative but historically overlooked nature as humans. Homo Creativus© implies that the “rational economic man” upon which modern civilization has been built is, rather, a potential-actualizing being, driven primarily to develop and beneficially engage one’s unique abilities – with economic consumption and material wellbeing as the means to that end. “Global Creativity Crisis,” my term for the second discovery, is the real but unsuspected and unnoticed crisis the world is facing. Contrary to the conventional wisdom, the modern crises are not economic, social, or political crises, per se. They are not separate crises, either. And they are not due to the so-called “human propensity to evil.” The data that have prompted Great Insights on Human Creativity conclusively demonstrate that the modern crises are fundamentally a creativity crisis. This is the inability of the vast majority of human beings to develop and to contribute their special abilities in significant and beneficial actions and, resultantly, the spreading epidemic of meaninglessness of which most psychological, social, economic, and political crises are the symptoms. If therefore we seriously hope to resolve the modern crises and to achieve the much-desired “future positive,” what is needed is a social-economic-political system that allows the world’s seven billion inhabitants to experience themselves as creative, contributing, and valued members of society, and their lives as having meaning and significance. Necessarily, too, we will need to evolve goals for Planet Earth that people perceive as giving purpose and direction to their lives and, therefore, as worthy of the commitment of their time and their creative energies. Part of the “global creativity-consciousness” that I am seeking to raise, Great Insights on Human Creativity fills a critical void in the search for solution to the dreadful “evolution-or-extinction” situation the world is facing. Homo Creativus©, the book’s central idea, signifies an essence to which humanity necessarily will have to conform its actions if we are to survive. The chapters of this volume are: 1. The Essence of Human Creativity 2. The Creative Individual 3. Creative Aging 4. Creative Education 5. Creative Work 6. Creative Leadership 7. Creativity, Community, and Human Pprogress 8. The Tentativeness of Knowledge: Implications for Human Creativity 9. Paradigm Shift and Human Creativity 10. Toward a Global Creativity Consciousness And more. Highlights of the book include: Authentic concept of human nature that is bound to change forever the way we perceive ourselves and conduct affairs. A treasury of practical ideas and application tools for translating the new understanding of human nature into everyday parental, educational, business, and political actions. Intellectually challenging and morally compelling action, inextricably joining all people in the effort to salvage mankind’s greatest but underexploited asset. Encyclopedic compendium of creativity wit and wisdom, brought together for the astonishing insights they provide for building and sustaining a viable, truly human civilization. In a world that seems structured to stifle human potential, Great Insights on Human Creativity offers one sure remedy for the colossal waste of human talents and the resultant sense of (psychic) deprivation and impoverished existence which is ruining the life and destiny of countless millions of people.
FORMAT: Softcover