In Branding for Success, Larry Checco debunks the notion that branding is the sole domain of large, well-funded corporations that can afford multimillion-dollar advertising budgets & celebrity endorsements. But that you, too, through efficient & cost-effective means, can raise the visibility and value of your organization in powerful & meaningful ways.
There’s nothing in this book that’s beyond the reach of any organization. Its two primary objectives are: (1) to make the case for branding and its importance to the sustainability—and perhaps even the survivability—of your organization; and (2) to make the fundamental principles of good branding accessible to everyone.
In short, Branding for Success will help you answer the questions: Who are we? What do we do? How do we do it? And why should anyone care enough to support us?
Here's what respected nonprofit professionals have to say about Branding for Success:
"A must read for getting your nonprofit noticed intoday's financially challenging landscape. Branding for Success offers $60,000 worth of consulting services for the price of a $20 book!"
--John Schall, President and CEO, National Congress for Community Economic Development
"Successful fundraising requires that people understand andvaluewho you are and what you do. Through this book, Larry Checco has made branding--the process for achieving those goals--an easy,cost-effectivetool for all organizations.
--Kathleen Rae King, Vice President for Development, Volunteers of America
"This is the best book on branding for nonprofits I've come across. It's a fresh, friendly, fast--and MUST --read for all executive directors and board members".
--Carol Weisman, President, Board Builders, Inc.
"Branding for Success demystifies the concept of branding, making it easier for nonprofits to effectively 'tell their stories' to funders and other important stakeholders."
--Robert M. Sheehan, Jr., Ph.D. Principal, Sheehan Nonprofit Consulting