Fraud is nothing new to the merchant. Since the beginning of time, man has always looked for the opportunity to defraud others - to gain goods or services without making payment. For the credit card industry, fraud is a part of doing business, and is something that is always a challenge. The merchants that are the best at preventing fraud are the ones that can adapt to change quickly.

This book is written to provide information about how to prevent credit card fraud in the card-not-present space (mail order, telephone order, e-commerce). This book is meant to be an introduction to combating fraud, providing the basic concepts around credit card payment, the ways fraud is perpetrated, along with write ups that define and provide best practices on the use of 32 fraud-prevention techniques.

• 32 Detailed Fraud Prevention Techniques
• How to catch the Chameleon on the web
• Top 10 rules to prevent credit card fraud
• Understand common fraud schemes
• The one Fraud Prevention Technique no merchant can afford not to do
• Details on over 40 Vendors that sell fraud prevention tools and services, along with how to build it in-house
• Learn the anatomy of a Fraud Prevention Strategy

The A to Z Manual that instructs and guides you through the first two years of a pet sitting business. The manual includes instructions, information and answers on every aspect of opening and operating a successful pet sitting business. The nine chapters and twelve addendums include all the business forms and instructions for their use that you will ever need.

A business book that's actually fun to read. Breezy and informal; a unique storytelling approach versus the usual dry financial fodder.

We travel with the characters every step of the way, through a small business start-up, and a complex transition into productive retirement.

We learn, right alongside the Butterfly man; retiring fine furniture craftsman Peter Shipton, and the Heiress; Lisa Worthington, now living her dream of owning her own natural beauty products store.

We learn, right alongside our "entrepreneurs in transition" that nothing is ever as simple as we think it should be.

Through trials, tribulations and eventual triumph, this book is a welcome and uplifting look at small business reality.

The LAST RANCH shares the author's experience of a family's concentrated efforts to try to bring back to life a splendid historical ranch in the hills of the south Okanagan Valley of British Columbia. An additional hand was their 12 year old son Eric, who had grown experienced in the ways of cattle and isolation during their three years of homesteading life in the Upper Squamish Valley, near Vancouver.

This bold and energy-intensive cattle ranch undertaking coincided with the ten year period of the highest inflation and interest rates which North America has ever experienced. This fact undercut the success of the project in an unexpected way. Impacting as well was the growth of bureaucracy which caused ongoing delays of their progress.

Known commonly in the 1970's as those 'back to the landers', the author and her husband had earlier known city lives of university educations and professional directions. Her husband's interests were devoted to Architecture which he put aside to pursue an alternative way of life.

The author also offers an updated examination of the ongoing loss of British Columbia ranches and the reasons behind these changes.

Business Lingo goes behind the Board Room door to interpret terms and phrases that are common to the American business arena - terms that are used in both established and emerging companies. It decodes the dark-side and nuances of everyday business communications.

The Easy Guide format translates "executive comments" and "politically correct terms" to help readers clue in on the intended (or shadow) message. The Translations are followed by 10 Rules of Engagement - pointers - that have served many successful entrepreneurs and Fortune 500 executives, well over the course of their careers.

In some Translations the word or phrase is given in the negative, or shadow, version of the message. In other cases the translation is couched as a definition or "heads up" to increase awareness when the term or phrase is used. Sometimes humor is used to emphasize the concept. This is information that most executives, and human resources professionals, will not share or openly discuss. "Corporate Insiders" have traditionally shared these coveted hidden messages only among themselves, or with their favored lieutenants.

When the boss says "just do your job" it could be said as a mentoring reminder to "pay attention and don't get distracted". It could mean "I don't like you and the time has come for you to polish the resume and start looking for a new employer - sooner rather than later".

In Business Lingo, Janét speaks from experience as a consultant and corporate insider to open the door, for the first time, to readers outside the corporate inner circle.

Tattoo is about how customer zealots are inspired. The book makes a compelling business case for companies of all sizes to create customer advocates (customers who go out and bring business to you).

Using examples and interviews from Harley Davidson, Ritz Carlton, Starbucks, as well as several small businesses, Tattoo shows that fans are born from customer-focused, consistent actions by companies.

It offers a blueprint for businesses to follow and shows that "customer advocacy" does not have to be expensive or complicated to be effective.

The book gets its title from the surprising behavior of Harley Davidson motorcycle fans that tattoo their bodies with the Harley logo. Step-by-step, Tattoo explores how the company inspires its customers and employees with passion to create an experience that is so remarkable that they feel compelled to tell a story about their passion for the product.

Tattoo makes the point that feeling special is a human experience--one that companies create. From the small business dry cleaners that sew a button on your clothes to the Ritz Carlton "experience," this book provides a wealth of examples and inspiration for the business owner or executive charged with growing the company.

For more information, please visit www.readtattoo.com


A hardcover version is available from the following locations:
Amazon :www.amazon.com
Chapters :www.chapters.com
Powell Books :www.powells.com
Barnes and Noble Books :www.barnesandnoble.com

Tattoo is about how customer zealots are inspired. The book makes a compelling business case for companies of all sizes to create customer advocates (customers who go out and bring business to you).

Using examples and interviews from Harley Davidson, Ritz Carlton, Starbucks, as well as several small businesses, Tattoo shows that fans are born from customer-focused, consistent actions by companies.

It offers a blueprint for businesses to follow and shows that "customer advocacy" does not have to be expensive or complicated to be effective.

The book gets its title from the surprising behavior of Harley Davidson motorcycle fans that tattoo their bodies with the Harley logo. Step-by-step, Tattoo explores how the company inspires its customers and employees with passion to create an experience that is so remarkable that they feel compelled to tell a story about their passion for the product.

Tattoo makes the point that feeling special is a human experience--one that companies create. From the small business dry cleaners that sew a button on your clothes to the Ritz Carlton "experience," this book provides a wealth of examples and inspiration for the business owner or executive charged with growing the company.

For more information, please visit www.readtattoo.com


A hardcover version is available from the following locations:
Amazon :www.amazon.com
Chapters :www.chapters.com
Powell Books :www.powells.com
Barnes and Noble Books :www.barnesandnoble.com

Give life to the idea by proving it really is workable. After that, develop a compelling business plan with the Core Value Proposition as its nexus... tailor its content to your specific communications purpose. Defining the 5 Value Drivers shapes a systematic process for gathering information and experience. Long term, Core Value Proposition is a continuing source of strength, growth and renewal for your company's products and services.

The Core Value Proposition and its 5 Value Drivers provide a simplified, more fluid form of planning. Their focus generates synergy within the dynamics of creating products and services that are competitively unique.

Fraud is nothing new to the merchant. Since the beginning of time, man has always looked for the opportunity to defraud others - to gain goods or services without making payment. For the credit card industry, fraud is a part of doing business, and is something that is always a challenge. The merchants that are the best at preventing fraud are the ones that can adapt to change quickly.

This book is written to provide information about how to prevent credit card fraud in the card-not-present space (mail order, telephone order, e-commerce). This book is meant to be an introduction to combating fraud, providing the basic concepts around credit card payment, the ways fraud is perpetrated, along with write ups that define and provide best practices on the use of 32 fraud-prevention techniques.

• 32 Detailed Fraud Prevention Techniques
• How to catch the Chameleon on the web
• Top 10 rules to prevent credit card fraud
• Understand common fraud schemes
• The one Fraud Prevention Technique no merchant can afford not to do
• Details on over 40 Vendors that sell fraud prevention tools and services, along with how to build it in-house
• Learn the anatomy of a Fraud Prevention Strategy

Many people think about, dream about, and talk about being a general contractor and building their own home. If you have the desire and are willing to put forth the effort, you can realize your dreams and ambitions. A General Contractor is a project manager. If you can manage projects, schedule activities, and work with people, you can build your dream home.

General Contracting - A Guide to Home Construction, removes the mystique of General Contracting and gives a step by step, easy to understand, guide on how to plan, schedule, manage, and construct a new home. You will be walked through the process of selecting a plan, revising a plan, selecting contractors, obtaining a building permit, developing a timeline, managing the timeline, dealing with schedule changes, communicating with subcontractors, and obtaining an occupancy permit.

You do not have to be intimidated by the thought of building a home. Being a General Contractor can be rewarding both personally and financially. It was for me and it can be for you. You can be a "Jack of all Trades" or a person who just loves challenging and rewarding projects. If you want to save money and experience the pride of building your own home, then General Contracting - A Guide to Home Construction is the right book for you!

What is your Why? What defines true success in your business, career and life? It's got to be more than money, more, even, than secure and satisfying relationships. It requires continual growth... taking well-considered risks for greater rewards. And that means making a vehicle "career or business" to give you the freedom and resources to control the What, When, Where, and How of life. Making the Vehicle to Reach Your Dreams gives you means to do so.

This is not your typical management tome. It's a brisk and entertaining read. Phil Fournier's experiences as an owner, the "Bigger Picture" observations of his adviser Ken Stark, and their contrasting life stories provide valuable insights and information. Owners and managers will smile in recognition at Phil's Business Vignettes. His business development diary and progress reports trace the journey from a small, dysfunctional auto shop to a successful business that essentially runs itself.

Some of what you'll learn:

• That strong spiritual beliefs can help to create lasting success
• Essentials for designing and running an excellent business vehicle
• How to manage yourself better
• How to solve people problems more effectively
• How to produce positive change
• How to manage frustrations and setbacks
• Techniques for better pricing, selling and communicating
• That your business is its own ultimate product
• Practical tools to improve your working and personal lives
• That having fun is a key to success

Making the Vehicle will help to build the skills you need to create the company, career and life you love.