This book is written to serve the grossly underserved training and development needs of those engaged in selling during their developmental years. Much more than just another book about sales or selling, it teaches the reader how sales professionals think and the methods they utilize to succeed. It's chocked full of insight that only the most well-informed and well-intended counselor can provide.

A soup-to-nuts offering, this book is Professional Sales Development 101 and 102. Written to mentor the reader through his/her developmental years in the profession, it's a hands-on, experience-based document that draws from the Author's expertise based on his more than 20 years of success as a sales, sales management and executive sales management professional.

This book is applicable to all sales disciplines. As such, anyone interested in either building or honing their professional sales skills will benefit from reading this book.

The premise behind the author's writing the book is that it provides comprehensive mentoring support to the reader as he or she progress through his or her developmental years. Therefore, the author is lending his experiences and wisdom to the reader with the expectations that he or she will come to fully appreciate, sooner rather than later: what it will take to become a consummate sales professional; how and why he/she must prepare and execute to achieve premier success in the profession; what it will ultimately mean to the reader, his or her organization and customers for he or she to become a consummate sales professional.

Reviews

''I recommend Bobby Butler's The Sales Mentor to anyone interested in either becoming a sales professional or to those of us already in sales who would like to sharpen our skills and refresh our approach to oru profession. Bobby has outlined a process that explores both the art and science of sales. His book helps the salesperson plan, prepare, present, develop strategies, build relationships and above all bring in the business. This book is one of the most comprehensive books on the subject that I have read.''

Mr. Stephen R. Prout
Regional Vice President
Sprint Communications

''I applaud you on writing your book! I found the contents informative and encouraging. It is obvious that you love the subject of selling and have had much success in this profession. You have so many nuggets of wisdom to share with your readers. The conversational tone used in The Sales Mentor reflects your role of coach and mentor to the reader. Your willingness to share your insights and experience comes through every chapter. The Sales Mentor could easily be adapted to audio book format as well as a script for corporate training purposes. Most importantly, it looks like you had fun writing the book.''

Ms. Grace H. Staples
Vice President, Management Consulting and Outsourcing
Hurshell Associates''Thank you for sending me your superb book...You can be very proud of the end result of your book. It is easy to read and extremely pragmatic, replete with sound suggestions and ideas with attendant examples. Moreover, the box inserts enhance the presentation. Additionally, the layout of the material has been done very well by the publisher. Overall, the outcome is excellent. It should prove useful to many professors who teach sales courses--either introductory or advanced courses.''

Professor Alan J. Dubinsky
Visiting Research Professor of Sales and Sales Management
Purdue University

''An excellent primer for all those individuals considering a sales career or for the many who have suddenly found that a key component of their job involves sales. This book will provide these novice salespeople with a thorough understanding of how to manage the sales process so that greater sales performance is achieved.''

Dr. Judy A. Siguaw
J.Thomas Clark Professor of Entrepreneurship & Personal Enterprise
Cornell University
School of Hotel Administration

''As a professor in a Professional Sales program, I am constantly reading sales oriented publications in an attempt to keep my classes up-to-date and fresh. I have found that I tend to carry something positive away from any sales book that I read. Of course, some are better than others. The Sales Mentor by Bobby Butler is one of the best books on selling that I have read. In fact, it is one of the few that I have come across that is strong from start to finish. If you are new to sales (or an experienced sales professional) and you are looking for something to help you hone your selling skills, I recommend that you read The Sales Mentor.''

Dr. C. David Shepard
Professor of Marketing & Director
Center for Professional Selling
Kennesaw State University

The Sales Mentor: Professional Sales 101 & 102 for the Development Years (Trafford Publishing), by Bobby Butler, is an inspiring tutorial that opens the concept that ''selling is instinctive to every human being.'' A thorough handbook for individuals in all arenas of sales, it explains the do's and dont's of the entire sales process: from mastering approaches and introductions, to the development and completion of a sale, to every step in between. Discover the traits and requirements indispensable to top-notch salespeople, how to efficiently accomplish the ''three-way win,'' and how to create an ideal time-management blueprint. CRM Magazine

Marketing Books - The Sales Mentor (Trafford Publishing), by Bobby L. Butler: Thorough sales book with loads of examples. This book is so comprehensive it should have been 2 books. If you're in sales this book will give you more than one good idea. Hispanic Marketing 101

Customer satisfaction, employee productivity, and overall business efficiency are exponentially increased when companies exploit the tremendous customization potential of Internet applications.

The Power of One brings together some of the greatest minds in e-business, marketing, and information technology. The all-star roster represents corporate giants like IBM, Xerox, and AT&T Wireless as well as world-renowned academic institutions including Penn State, Georgia Tech, University of Texas, and Carnegie Mellon. Their combined work is the first and last word on value delivery through personalized products and services, taking the reader through every component of "customerization," including:

* The business benefits and impact * Implementing and managing technology * Personalization in mobile commerce * Maximizing fulfillment and customer service * Ensuring security and privacy * Much more.

Businesses thrive by reaching as many customers as possible. The Power of One is about reaching all of them -- one at a time.

Branding is part of the marketing management discipline that can offer the differentiation to compete in the market place outside the organization, and offer the consensus and focus wi The book acquaints the reader with the basics on what a brand is, what branding can do for a business, and introduces the concept of a brand as a Person. Incorporated is the Brand Person™ tool, an easy format to capture your brand identity, defined by eight elements. Each element is explained in detail with accompanying Brand Person™ illustrations.

Brand Think™ offers a basic formula that takes into consideration the interplay of the three dimensions of Brand, Consumer and Environment. Each dimension is discussed in some depth. Discipline and action are required to build and bring the brand to life.

Learn the secrets of growing your company, increasing your sales, marketing effectiveness, and adding to the bottom line without increasing your labor costs.

Learn how to recognize the kinds of employee personalities that you can utilize in increasing sales.

Learn how to train non sales types in the art of sales. Recognize how a sales person looks and acts?

Learn how to spot sales acumen in your organization. Good sales personality traits - what are they?

Persistence and paitience are the bywords.

The individual roles of marketing and sales.

The types of employees that can help you make sales?

Training the non sales type to make a sale. Order takers versus selling.

Relationship selling.

Building a group to aid in sales.

The most important factors in selling.

Overselling the great deal killer.

Reselling your customer.

Through the eyes of two Guerrilla Marketers, this book shows you Guerrilla Marketing ideas to help you build your business and make more as a financial advisor than you ever thought possible. Jay Conrad Levinson, author of the highly successful Guerrilla Marketing series of books has teamed up with financial advisor consultant  and coach Grant W. Hicks, CIM, FCSI , to uncover all aspects of marketing for financial advisors. This work is a collection of fourteen years of researching and testing the best ideas for financial advisors.
Grant's educational website www.financialadvisormarketing.com has additional resources to help any advisor at any level become more successful. This easy to read book will be an abundance of resources advisors need to dramatically change and grow their business.

Inside you will find nine chapters including samples and templates  to help build your business. The following is a chapter summary that will take the reader through forty business and marketing ideas, principles and examples that have been used successfully and step by step on how to apply them to your business.

 1. Build a Better Business and Marketing Plan
 2. Getting New Clients from Outside Sources
 3. Getting New Clients from Internal Marketing
 4. Welcoming New Clients
 5. Wowing Clients
 6. Mastering Service for All Clients
 7. Taking Your Business to the Next Level 
 8. Marketing Principles for Financial Advisors
 9. Guerrilla Marketing Tools and Marketing Action Plan Worksheets

If you want to be a successful advisor in your market and improve your client service levels, then Guerilla Marketing For Financial Advisors is your marketing blueprint. It is time for advisors to take action.

Your business card is usually the first tangible thing a customer/client will take with him or her after meeting you. Does it communicate the message you want it to? G. Lee Mikules offers guidelines on how to get the most from your card- from design to distribution.

Everyone is concerned about what is important to them before they are concerned about anything else. And you, as the one who hands them out, must realize that your ego will clash with that of the person who receives your card...

The person you hand your card to does not care about your name or the fact that you have been in business for 25 years, or that you have every credential possible, and so forth.

The only thing he is interested in is what your business, product, or service can do for him. Will it save or make him money? Will it feed his ego?

You have to distill the essence of what your business is, and, most importantly, what it can do for your customer into a concise, benefit-oriented, hard-hitting sales message. Then put that message front and centre on your card!

The concepts covered in this book outline the basic steps to getting started with online marketing. Each topic discussed is important to building a solid online presence for any business. Each website has a unique product or purpose and unique users.  The "Chicks" who have developed internet marketing strategy for such notable brands as Fairmont, Marriott and Nova Scotia Tourism, recommend starting at the beginning by understanding your users and how they navigate through the web. Is your audience Internet savvy? Do they spend most of their time online in search engines? Perhaps your target audience is not comfortable with transacting online or maybe your users are active in social networks and your brand is not available to them there. Don’t focus on the latest and greatest technology, build your online marketing strategy around your user and both consumers and the search engines will find you.

A Couple of Chicks e-Marketing is a leading online marketing firm taking a non intimidating approach to search engine optimization, paid search marketing, social media marketing and online PR. The “Chicks” have published over 30 articles, produce a successful online marketing Blog; www.ideahatching.com, co-founded and produce the Online Revealed Conference series, with support from brands including Google, Yahoo!, Travelzoo, Orbitz, and more. They have worked with such notable brands as Marriott International, Destination Halifax, and Niagara Falls Tourism - and their popular Get Cracking e-marketing workshops have been held across North America for organizations such as Travel Alberta and the Travel Media Association of Canada. They’ve also been featured in the Globe and Mail and have won numerous awards.

How are you going to double, triple, or quadruple your sales in the next 90 days and expand your business exponentially? The secret is with joint venture partnerships. Whether it sounds daunting or oversimplified, the plain truth is, it works. You can take your business to the next level with the power of joint ventures.

And when you combine joint ventures with the speed of the internet, your business can expand exponentially. Inside Guerrilla Marketing Breakthrough Strategies, you’ll discover:

-how to prepare yourself for a successful joint venture

-where to find the best joint venture partners

-what to say to clinch the deal

-where to spend the bulk of your time to ensure rapid success

-how to turn one-time joint venture deals into long term strategic alliances

and much, much more!

To survive in our ever and rapidly changing tecnologically advanced, fast-paced and flattening world, we will not only need to rely more and more on our human relationships to succeed, we will actually long for them.

Create a company worth someone talking about and spread your message by being fair to employees and customers. Give back to humanity, and you'll do well by doing good.

As an employer, you motivate your employees to be more efficient and better workers. Challenge them to be the best employees they can be for you and for themselves, and then reward them when they accept the challenge. This positively impacts their lives as well as your business which will not only cause them to be better workers for you and improve their efficiency and quality of work, but reward them with a higher quality, more fulfilling life as well.

How well you treat your employees, your customers and give back to humanity is "The Human Factor."

Customers buy today after having an emotionally good experience with us that causes them to repeatedly tell the story of their experience--spreading the good word about us like a virus.

Additionally, as consumers by doing business with companies who value The Human Factor, we can affect change when we feel it is warranted. Virus reminds us of the power we have as consumers to affect change by how and where we spend or don't spend our money.